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TelecommunicationsVietnamese Tier-2 Mobile Operator

Deploying AI Voicebot to handle 62% of contact centre volume in 90 days

Vietnamese voicebot deflects 62% of tariff-enquiry and plan-signup calls — agents focus on churn saves and upsell, CSAT up 14 points.

62%
Deflection rate
+14
CSAT points
90 days
Time-to-production
−41%
Cost per contact
01 · Challenge

Challenge

A 380-agent contact centre handled ~28k calls/day, 70% of them repeat questions (tariff checks, data-plan signup, password resets). New agents took 6 weeks to train and turnover ran at 55%/year. Meanwhile churn was high because agents had no time for real save-the-call conversations.

02 · Solution

Solution

  • 01Analysed 90 days of call logs and identified 11 intents covering 78% of volume.
  • 02Deployed a Vietnamese voicebot on Cloudfon.ai, integrated via SIP through the existing Aarenet SBC — no PBX replacement.
  • 03RAG against the internal knowledge base so the bot answers from the current policy version.
  • 04Escalation logic: bot hands off to an agent on negative sentiment or out-of-scope intent.
  • 05Real-time dashboard for team leads to track bot vs agent performance.
03 · Outcome

Outcome

  • After 90 days: bot handled 62% of volume autonomously, bot CSAT 4.3/5 (agent 4.4/5).
  • Agent headcount down 35%, reallocated to churn saves and outbound upsell.
  • Cost per contact down 41%, system payback in 7 months.
  • Bot runs 24/7 — solving the previously underserved overnight shift.
Tech Stack
Cloudfon.aiAarenet SBCVietnamese ASR/TTSRAG + LLMWebRTCSIP/RTP

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