DigiWorkHub

Internal · Writing guideline

Voice: "partner who builds together"

DigiWorkHub doesn't use the "help" posture with customers. We are a partner who builds with them — together, cùng nhau, đồng hành. Every article, headline, tagline, and CTA must keep this voice consistent across EN and VI.

Sample rewrites

Don't

We help banks ship mission-critical software.

Use

We partner with banks to ship mission-critical software.

Don't

We're here to help.

Use

Let's build it together.

Don't

Let us help you cut 30% of your AWS bill.

Use

Let's cut 30% of your AWS bill together — in 90 days.

Don't

Our team will help you 24/7.

Use

Our team works alongside you 24/7.

Don't

This playbook helped 6 Vietnamese SaaS companies.

Use

This playbook ran alongside 6 Vietnamese SaaS companies.

Forbidden phrases

  • VI
  • · giúp bạn
  • · giúp doanh nghiệp
  • · đi giúp
  • · đến giúp
  • · chúng tôi giúp
  • · trợ giúp
  • · hỗ trợ bạn
  • EN
  • · we help
  • · we'll help
  • · let us help
  • · here to help
  • · happy to help
  • · ready to assist
  • · we assist

Allowed (technical sense)

"Support" is allowed when it describes a product feature or technical service, not Digiworkhub-as-helper.

  • · hỗ trợ 24/7
  • · hỗ trợ kỹ thuật
  • · hỗ trợ tại chỗ
  • · hỗ trợ barge-in/feature X (nghĩa supports)
  • · ngừng hỗ trợ (vendor end-of-support)
  • · "AI Assist" (product name)
  • · "24/7 support", "vendor support" (EN)

Keep VI ↔ EN in sync

Each i18n pair must keep matching tone. If EN uses "together / partner with / build with", VI must be "cùng / đồng hành cùng / cùng xây". Don't let EN say "partner" while VI still uses "giúp".

ENVI
we partner withchúng tôi đồng hành cùng
together / build togethercùng nhau / cùng xây
work alongsidesong hành cùng
let's build it togetherhãy cùng nhau xây dựng
ran alongside / delivered withđã cùng / đã đồng hành cùng

Automated check

The build runs a tone-lint script over src/content and src/lib/i18n.tsx. Forbidden phrases are reported as warnings. To whitelist a line (e.g. "hỗ trợ 24/7" as a service name), add the comment // tone-ok at the end of the line. Run manually: bun run lint:tone.

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